Transportation & Technology

With early roots in the automotive industry, it is no surprise that major vehicle manufacturers continue to rely on us for guidance toward their future. Our ongoing best practices in this area continue to make an impact on corporations that specialize in recreational and off-road utility vehicles, as well as durable goods, leisure and lifestyle technologies.

Team Leader

Sarah Phillips

Vice President

Sarah’s return to Gongos Research in 2009 to lead the Transportation & Technology Team struck a balance between the company’s commitment to its origins and a fresh perspective in a changing consumer-driven economy.

As Director, Transportation and Technology, Sarah leads a team that continues to shape practices that help companies embrace innovation in their industries, while driving the advancement of their products and features. Integrating time-tested methods with next-gen approaches, her team captures market-driven insights that support product design, positioning and marketing strategies.

While sustaining strong relationships in the automotive and powersports sectors, Sarah is also forging new relationships with companies in transportation, technology and durables and lifestyle goods. From product enthusiasts to one-time purchasers, her team continues to find innovative ways to engage consumers, while applying efficiencies in collecting and analyzing data. In 2005, Sarah and her team pioneered the use of online research communities in the global marketplace.

Sarah was formerly Executive Research Director at Clear Seas Research and Project Manager at GfK.

She earned her BA and MA in Political Science from Michigan State University, and completed coursework in Advanced Statistical Analysis from the University of Michigan.