Retail & Services

Our retail and services group offers national retailers and service corporations the holistic approaches needed to address this steadily growing area of research. Providing strategic insights on products and services—as well as the impact the retail environment has on them—we work hand-in-hand with apparel, home improvement, grocery, drug store, financial and consumer electronics companies.

Team Leader

Cheryl Halverson

Vice President

Leading an accomplished team of researchers, Cheryl develops lasting partnerships with companies in the retail and services sectors. Her keen sense in understanding clients’ business needs and strong insightful thinking are the basis for creating successful research designs. Through impeccable execution of methodologies and meaningful interpretation of findings, her team excels at telling consumers’ stories, while delivering solutions that are both impactful and actionable.

As a long-time, respected mentor to her team, Cheryl uses her breadth of marketing skills and exceptional resource management to guide them in developing holistic approaches to research. Whether conducting research in the retail space, inside the focus group room or in online communities, she keeps her eye on the big picture, while inspiring her team to never lose sight of the details.

As an active member of QRCA since 1997, Cheryl co-authored “Online Journaling: Getting a Jumpstart on the Qualitative Study” for QRCA Views in 2007. A seasoned moderator with over 16 years of market research experience, Cheryl joined Gongos Research in 1998, and previously held positions at Miller Brewing and the Brady Corporation.

Cheryl earned her BS in Marketing and MS in Marketing Analysis at the University of Wisconsin.