John Gongos
President & CEO
After launching his marketing research career with key positions on both the client and supplier side, our founder and namesake John set his sights on creating his own company. He envisioned a company culture that fosters personal growth, intellectual growth, client growth and organizational growth. After gathering a team that shared this passion, Gongos and Associates was formed in 1991.
True to his automotive roots, John continued serving automotive manufacturers and suppliers, but also had the foresight to plan for strategic diversification. Following 15 years of steady growth, the company was renamed Gongos Research in 2006, coinciding with the building of its new headquarters that same year.
Today, as an active leader in the company, John continues to develop a leadership team of accomplished researchers and strategists who are forging the company’s strategic direction, as well as product development, marketing and business strategy. He also leads the company’s efforts to recruit top talent, and helps retain that talent by remaining closely connected to employees at all levels.
In addition to the President and CEO responsibilities of the company, he stays intimately connected to the continually changing research world by consulting on key client studies. John's breadth of marketing research experience covers quantitative and qualitative research, as well as product clinics. Through ongoing company advances in technology and Internet-based applications, he fulfills on his promise to offer the best possible research solutions to his clients.
A veteran and sought-after moderator of thousands of focus groups, John’s extensive work in new product development research in the automotive, recreation, and durable goods industries led Quirk’s Marketing Research Review to publish his articles “The Seven Rules of Design Research” and “Begin with a Head Start.”
John earned his BS at Miami University (OH) and his MBA at the University of Cincinnati.